The start of the new year is just around the corner and organizations, especially retailers, are busy putting the finishing touches on their holiday plans. But in the hustle and bustle of these next few weeks, business leaders shouldn’t forget to outline their priorities for 2014.
Read the entire article here.
Note from patmcgraw: Makes me a little sad to see “Its all about the customer” at #5…even if this was “off the top of my head”, it needs to be #1 all the time.
And even as a huge fan of messaging (and consistently delivering the message to the right audience across all channels), story telling has always struck me as “…a line of BS created to separate the buyer from their money.” The story better be clear, concise, honest and true as well as benefit rich so the audience understands WIIFM…