54% of companies ban two of the most popular social media sites for business, Facebook and Twitter and only 10% of the 1,400 CIOs surveyed indicated that they give employees full access to social networks at work.
This little factoid comes from a report written by the good folks at Business.com.
And you should also ask yourself about how many of those CIOs fail to give employees access to video content – which means all that video you’re placing on your corporate site or on YouTube is outside the reach of your target audience.
So before you go off and spend more money on social media in 2010 – and before you hire the writers to create the white papers, and the video team to film interviews and demonstrations, ask your target audience if they can access the content!
Oh, and what is seen as most valuable? (Hint: This will give you a hint about the attendance rates of conferences in 2010…)
We also asked respondents to describe the MOST useful social media resource they’ve found for business. The value of webinars and podcasts is clearly in the ability to learn new skills and/or research industries, products and services without the time and expense of traveling to conferences or other offline events.
