I was reading Bill Johnston’s latest post – an interview with Aaron Strout (Vice President, Marketing for Powered)- when I saw that Bill is leading a podcast featuring Aaron, Rob Harles of Sears Holdings and Kate Neiderhoffer of the Dachis Group (formerly with Nielsen) entitled “Building a Business Case for Social Marketing“.
The event is live on Wednesday, January 28th, at 2:00 PM and they are planning on discussing real-world experiences in managing online communities and provide practical advice on how to build an effective business case and overall strategy for social marketing and community initiatives.
Register here – and watch for me in the room because this is an event that can easily deliver tremendous value.
