Helping growth-oriented businesses improve sales and marketing performance.
Growth-oriented businesses are always searching for more effective and profitable ways to attract, engage, convert and retain profitable customers.
Some have the resources internally to identify those opportunities to improve sales and marketing performance – and others need an experienced outsider that can step in and quickly offer practical recommendations that are based upon the organization’s unique strengths and resources as well as proven best practices.
That’s what I offer you and your business – the perspective of an experienced sales and marketing professional that knows how to help improve performance. And best of all, I provide you with my expertise in a variety of options and with a 100% satisfaction guarantee.
A little bit about me
Since 1999, I have been helping growth-oriented organizations involved in education, technology and retail industries improve sales and marketing performance. As a marketing coach, consultant and interim executive, my work has consistently helped organizations exceed their goals and objectives while delivering double and triple digit growth in key performance metrics.
In addition to working with small and medium-sized organizations, I have also enjoyed teaching business and marketing courses at Towson University and Axia College at the University of Phoenix, as well as being a guest lecturer at Johns Hopkins University and a speaker at numerous local, regional, and national conferences on a variety of business and marketing topics.
Here is a short list of my most recent results as well as my areas of expertise:
Recent Results
- Surpassed annual revenue goals by more than 20% within the first 6 months of the fiscal year by streamlining and improving lead generation and conversion activities.
- Increased retention rates and generated more than $25 million in revenue by developing strategic retention and loyalty campaigns.
- Generated double-digit increases in revenue while decreasing expenses by more than $500,000 with targeted multi-channel lead generation, lead nurturing and customer retention efforts.
- Increased revenue from $150 million to $450 million while reducing marketing expenses by more than 25%.
- Reduced sales and marketing expenses by more than $500,000 by streamlining lead generation and customer retention activities while generating double-digit revenue growth.
Areas of Expertise
- Market Research and Competitive Intelligence
- Strategic Planning and Tactical Execution
- Database Management, Business Intelligence and Analytics
- Brand Building and Management
- Process and Performance Improvement
- Lead Generation and New Customer Acquisition
- Lead Management, Nurturing and Retention
- Customer Relationship Management (Salesforce.com)
- Social Media and Networking, Email Marketing, Blogging, Online Communities, SEO/SEM
- Integrated, Multi-channel Sales and Marketing Campaigns
- Pricing Strategies, Budgeting, Sales Forecasting and P&L Responsibilities
Let me know how I can help you.
It starts with a conversation – no obligation. If we both think that working together makes sense, then we move forward. But if not, nothing ventured…nothing gained. So complete this form so we can talk.