Results

Delivering Profitable Results

Click here to view my resume.

Working with small, privately-owned businesses with under $10 million in annual sales to billion-dollar publicly-traded global corporations, across a broad array of industries, on both the agency and client-side of the desk – I have consistently exceeded the goals of my clients and employers for more than 20 years.

Here are a few examples of what I have delivered over the past decade for clients and employers.

Laureate Online Education Inc. – Walden University (2007 to 2009)

• Developed and deployed integrated marketing campaigns that increased revenue to more than $60 million  annually;
• Developed and deployed new student recruitment programs that generated more than 3,000 new students and $30 million in revenue annually;
• Developed and deployed integrated marketing campaigns to launch new programs that exceeded projected enrollment goals by more than 50% resulting in more than $1.5 million in incremental revenue;
• Negotiated partner marketing agreements with corporations, government agencies and NGOs that are projected to generate more than $10 million in annual revenue in 2009-10.

University of Maryland University College (2001 to 2006)

• Developed and deployed global new student recruitment programs that generated more than $25 million in revenue annually;
• Developed and deployed integrated global marketing campaigns that increased revenue from tuition and fees from $139 million (2002) to $179 million (2005).
• Developed and deployed integrated marketing campaigns that increased global online course enrollments from 62,686 (2001) to 143,544 (2005), an increase of more than 55%.

Frequency Marketing Inc. (1998-1999)

• Developed and deployed loyalty marketing campaigns that generated more than $25 million in revenue with an average return-on-investment of more than 50% for clients such as Cracker Barrel Family Restaurants, ExxonMobil, AutoNationUSA and WW Grainger.

Note from Pat: In February 2002,  Frequency Marketing was acquired by Alliance Data Systems.  Source: http://bit.ly/n2RsJ

Blau Direct Marketing Inc. (1997 to 1998)

• Developed and directed the integrated direct marketing campaigns that generated double-digit  growth in new customer acquisition for Hechingers, Kmart, Travelers, Bermuda Department of Tourism and others.

Note from Pat: In January 2008, Blau was acquired by Snyder Communications which, in February 2000, was acquired by Havas.  Sources: http://www.allbusiness.com/marketing-advertising/4182167-1.html and http://directmag.com/news/marketing_snyder_sold/

Insight (1993 to 1997)

• Developed and directed multi-channel marketing that increased revenue from $150 to more than $400 million while expanding into global markets.