Comments on: “Best Customers”: You can’t get ‘em if you can’t describe ‘em http://www.mcgrawmarketing.com/best-customers/ Improving sales and marketing performance for small businesses Wed, 01 Feb 2012 08:30:52 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: AFaquir http://www.mcgrawmarketing.com/best-customers/#comment-967 AFaquir Thu, 10 Dec 2009 14:16:55 +0000 http://www.mcgrawmarketing.com/?p=6115#comment-967 Pat, I like this site and what you have to say on a lot of marketing topics. I actually had a guest contributor on my blog http://bit.ly/4CJO5v talk about some of these same things, but not from the RFM approach. He focused on how the relationships of customers can help you build a unified marketing message on the premise that customers motivations are similar. I think you covered a topic similar to this as well. He has had similar conversations with CMO for major companies through his work that started out like yours did and led him down the same path. Excellent post. Asaad Pat,

I like this site and what you have to say on a lot of marketing topics. I actually had a guest contributor on my blog http://bit.ly/4CJO5v talk about some of these same things, but not from the RFM approach. He focused on how the relationships of customers can help you build a unified marketing message on the premise that customers motivations are similar. I think you covered a topic similar to this as well. He has had similar conversations with CMO for major companies through his work that started out like yours did and led him down the same path.

Excellent post.
Asaad

]]> By: AFaquir http://www.mcgrawmarketing.com/best-customers/#comment-1165 AFaquir Thu, 10 Dec 2009 14:16:00 +0000 http://www.mcgrawmarketing.com/?p=6115#comment-1165 Pat, I like this site and what you have to say on a lot of marketing topics. I actually had a guest contributor on my blog http://bit.ly/4CJO5v talk about some of these same things, but not from the RFM approach. He focused on how the relationships of customers can help you build a unified marketing message on the premise that customers motivations are similar. I think you covered a topic similar to this as well. He has had similar conversations with CMO for major companies through his work that started out like yours did and led him down the same path. Excellent post. Asaad Pat,

I like this site and what you have to say on a lot of marketing topics. I actually had a guest contributor on my blog http://bit.ly/4CJO5v talk about some of these same things, but not from the RFM approach. He focused on how the relationships of customers can help you build a unified marketing message on the premise that customers motivations are similar. I think you covered a topic similar to this as well. He has had similar conversations with CMO for major companies through his work that started out like yours did and led him down the same path.

Excellent post.
Asaad

]]> By: Twitted by patmcgraw http://www.mcgrawmarketing.com/best-customers/#comment-966 Twitted by patmcgraw Thu, 10 Dec 2009 14:07:48 +0000 http://www.mcgrawmarketing.com/?p=6115#comment-966 [...] This post was Twitted by patmcgraw [...] [...] This post was Twitted by patmcgraw [...]

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