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Big Data’s Promise and Limitations

See on Scoop.itmarketing tips

Five years ago, few people had heard the phrase “Big Data.” Now, it’s hard to go an hour without seeing it.

mcgrawmarketing‘s insight:

Let me just share the most important statement, in my opinion, from the article.

 

"In reality, most computational models of most things have, historically speaking, been wrong—or at least incomplete, effective in some circumstances, not all."

So, go big?  Or go simple?  I think the key to success is going into the process with a clear understanding of what you need – and don’t need – in order to get what you need.  And sometimes, less is more.

What do you think?

See on www.newyorker.com

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