The goal? Win the Super Bowl. A little market research and competitive intelligence in order to drive the development of your strategies and tactics. The strategy? Select players that give you an advantage and allow you to put your strengths against their weaknesses. Develop a plan to score more points. And develop a plan to …
You can improve customer retention and increase their annual purchase volume in one simple step…create a process for ensuring the customer continues to receive the service and support they need over time. Now, you’re probably thinking “No kidding!” But the truth is that, for most businesses, there is no one person responsible for proactively looking …
