Note from Pat: This is one of the most repeated rules for any messaging – offline, online, written, spoken – and one of the toughest to follow. It takes practice. Discipline. But it really pays off. (Also, don’t write “We” or “Our Product”…instead write “You will enjoy…” and “You will find…”) For the full post, …
Note from Pat: You need to focus on the unique value you offer your audience – and I would also suggest reviewing your messaging every 3-6 months so that everyone in your company is ‘singing the same song’. Additionally, you might need to rewrite the message due to audience changes – like when the economy …
