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Business Development, The Client Experience, And Loyalty In The New Normal | Marketing Brain Fodder

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Note from Pat: No account is ever safe.  You need to work for their business every day – so what’s your plan for nurturing and retaining clients?  You showed them a lot of love in the lead generation phase and even during the first few months when the account was bright and shiny…but then things got a little stale and you started focusing your attention on other shiny objects…

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