A little over a decade ago, I had the pleasure of spending a few days with Richard Rosen in Portland.? We touch base every so often and that’s how I learned that he published a book, Convergence Marketing.
Here’s my recommendation – buy the book!? Now!
Want further motivation?? Alright how about this…
“Convergence is the new order of the day. Richard Rosen sounds a clarion call for those in the C-suite to realize there is a new way to go to market. It?s all here in this marvelously insightful look at the new reality.”
Stan Rapp, founder of the RAPP agency and author of MaxiMarketing
“Finally, a common sense approach to contemporary marketing and advertising! Convergence Marketing provides a clear, useful and uncommonly intelligent view of how all forms of communication can work together … because to the consumer it is all advertising, regardless of the form. This is a must read for anyone who needs to understand how to best evaluate all the ways of reaching and moving the consumer.”
Jerry I. Reitman, Executive Vice President (retired)
The Leo Burnett Company
Author of “Beyond 2000: The Future of Direct Marketing”
[...] A while back, I wrote that an old friend and colleague, Richard Rosen, had just published a new book entitled Convergence Marketing. [...]