What a great way to welcome a new student into the family – and based on the story that appears in the Washington Post, it’s a great way to make a positive, lasting impression that pays dividends for years to come!! Soon-to-be college students from coast to coast are probably getting busy, getting ready, getting …
The title for this post comes from an article at Knowledge@Wharton entitled Getting to ‘Wow’: Consumers Describe What Makes a Great Shopping Experience. The focus of the article is a new study by The Verde Group, Retail Council of Canada and Wharton that addresses …well, great shopping experiences. The findings? Over one-third of shoppers have …
As colleges and universities search for ways to better utilize existing resources, there is this interesting article in the July issue of CRM Magazine. “These institutions (private colleges and universities) are looking for data, insight, indicators, and triggers to understand how likely a student is to put down a deposit and ultimately show up in …
