“Just tell me what to sell, and I’ll sell it.” I hate that statement. It implies that the individual isn’t interested in solving the needs and wants of a qualified buyer. It implies they are proud of their ability to convince fools that they should soon be parted from their money. It brings up images …
Every day, marketing communication professionals create new promotional material. Well, it’s that time of year – time to review all your promotional material and make sure everything is accurate. After all, processes change. So make sure those leads are really getting into the CRM. Products and services come and go, and even morph into something …
