Just wanted to wish you a very Merry Christmas. May Santa put nice things in your stockings and under your tree. Google+
December 25, 2010
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December 20, 20100
0 John Jantsch, the man behind Duct Tape Marketing, has a great concept that I really like – he calls it the Marketing Hourglass. What makes this concept so powerful is the focus on life-time value over first-time sale. Think about it for a second – most businesses fail to turn a profit on the first…
December 9, 20101
1 On Monday, I wrote about the importance of creating a unique, valuable experience that can be consistently delivered to the customer in order to improve your customer acquisition and retention efforts. Today, I am going to tell you that sometimes your customers don’t want to talk to you – they just want to take care…
December 7, 20101
1 Searching for ways to attract more first time buyers and motivate current customers to buy more on a regular basis? Don’t fall into the trap that so many businesses fall into on a regular basis – don’t get fixated on shiny objects like CRM or Marketing Automation or social media… Focus on the basics. Get…
November 23, 20102
2 You might have noticed my ‘new look’ website – thank you very much! Well, I have been a Thesis user for years and the folks at DIYThemes have been extremely helpful. But the look and appearance of my site was boring me and a few people asked my why I hadn’t jazzed it up so…