Crazy busy this week – but I wanted to share a few posts that really hit home for me. Don’t Guess. Know What Your Customers Are Thinking. Talk with your customers. Ask questions. Listen. Learn. Then respond in an appropriate manner. B2B Social Media and Content Marketing in the Sales Funnel. It’s all about the …
Congratulations – your sales team just closed that big deal after months of hard work and investing hundreds of hours of your limited resources. Now what? What does your company do in order to make the ‘out of the box’ experience a strong confirmation of the wisdom shown by the buyer in selecting you over …
Focus on the customer. What are their needs, wants, expectations and perceptions? What are the greatest challenges? What have they done to overcome these challenges – and how have those actions worked out? What happens if those challenges continue to go unsolved? How will they make the buying decision? How do they identify potential solution …
