One of the best ways to drive profitable revenue is to increase customer retention – and customer retention is probably one of the most overlooked opportunities in business today. Why? Because so many assume that “…if they bought once, they will buy again…” So what do leading sales and marketing organizations do to ensure a …
When was the last time you talked with your customers? Asked them about their needs and expectations? Challenges and opportunities? How you might be able to help them achieve their goals and objectives? If you’re like most, the answer is “Been awhile – been too damned busy working.” But isn’t your job all about consistently …
I am on a ‘customer experience kick’ this week…because everywhere I turn, I seem to be running into people and organizations that are more internally focused, And by ‘focused internally’, I mean they are focused on their product more than my need or want. So I suggest taking a step back and looking at things …
