Customer experiences are, for the most part, boring as hell. Most businesses focus on ‘how to get the job done’ rather than ‘how can we blow the socks off the customer’ – but when you use your resources to exceed the customer’s wants, needs and expectations, you can truly differentiate your business and build stronger …
You spend a lot of time, effort and money in order to attract, engage, convert and (hopefully) retain profitable customers – but sometimes little things go unnoticed and they can kill your business. In the past couple of weeks, here are 2 (with a bonus) examples of how communications from employees can chase customers (prospective …
Do we really know what we’re talking about? Really? Check out this lively discussion about the definition of social media and take a look at all the different definitions of social media… All too often, we assume that there is a universally shared definition of a key word within our message – and we all …
