Attracting a new customer is tough and expensive. Most companies don’t turn a profit on a first-time buyer – profitability could take several more sales! Yet so many businesses are laser locked on lead generation and closing a sale when they should be focused on how to turn a first-time buyer into a repeat buyer …
Your lead generation campaign needs to capture the attention and motivate a response from someone that has to deal with about 10,000 sales messages per day. So, how do you cut through the clutter? Most marketers will focus on the channel (“Email is cheap and let’s me reach so many more than direct mail!” or …
