I hate pointless conversations. They’re a waste of time (short-term) and they fail to identify opportunities (long-term). Walking around the exhibit hall at a recent conference, I was amazed at how exhibitors handle those events. From 10×10 booths to the small cities that required a semi filled with displays. From two people sitting in a …
Note from Pat: Since writing this post, I added another ROI Calculator on the 3rd tab…for direct mail. Enjoy. While catching up with an old friend and colleague, the conversation turned to setting goals and tracking the performance of certain social media activities as well as a social media channels over time. So, I pulled …
Later today, if you find yourself at a holiday celebration, pay attention to how the conversations flow…and ask yourself “What does this teach me about talking with my customers?” Notice there’s a starting off point that makes sense – greetings, questions about the other person’s well being. Perhaps some questions about what’s new or how …
