A great post by Brant Cooper, though I would suggest that it’s not a brand new way of looking at the funnel… it is an important and often overlooked approach. Brant lists the following questions to answer starting with the customer working backwards to the suspect – and it’s what I have been helping clients …
“We beat our lead goals by 10%!” “These leads suck!” “Our sales guys are lazy, cherry-pickers that don’t want to work for a sale.” “Sales are down so we need to cut back.” Sound familiar? For too many businesses, it’s a never-ending cycle that, thanks to the economy, has led to serious cutbacks, layoffs and …
Just finished uploading the audio presentation of the Successful Direct Marketing Planning ebook that we released earlier this month. Check ‘em out. Share ‘em with your friends. Collect the entire set. And give us a call so we can help you bring this to life at your business. [slideshare id=2793561&doc=directmarketingplan-091229112516-phpapp01]
