Category : Lead Generation

Marketing Communications Audit 101
Posted October 21, 2011 By patmcgraw in Lead Generation, Lead Management and Conversion, Strategy With | No Comments

A marketing communications audit is incredibly important, requires a great deal of time and is probably one of the most overlooked jobs in the world today. What is a marketing communications audit? There are two kinds of audits – corporate and competitive. A corporate audit looks at everything your company has put into the market …

Read More...
What Do You Say To A ‘Non-committal Committal’?
Posted October 17, 2011 By patmcgraw in Lead Generation, Strategy With | No Comments

Your company came together and put together a kick-ass sales and marketing plan. It took a lot of work, a lot of collaboration – but you all came together and came to an agreement. Now, it’s Month 3 of Quarter 1 and sales are a little sluggish. As the head of sales and marketing for …

Read More...
Cold Calling Tip: The Art of Voice Mail
Posted October 10, 2011 By patmcgraw in Lead Generation, Strategy With | 1 Comment

Yesterday, I got a voice message from a sales person that works for a company I have never heard of before. The message was about 2 minutes long – which was about 90-seconds beyond what I would consider necessary. I didn’t return the call. And when the email popped up on my screen about 60 …

Read More...
Page 5 of 27« First...«3 456 7 »10 20...Last »

© Pat McGraw 2008-12

Switch to our mobile site