Category : Lead Management and Conversion

5 Ways to Improve Sales Plus FREE Revenue Calculator
Posted January 17, 2012 By patmcgraw in Lead Management and Conversion, Retention and Loyalty With | No Comments

Here are 5 ways to improve sales just by leveraging your existing resources – in other words, you don’t have to spend a dime. And, at the end of the post, is an example of a Revenue Calculator that will help you forecast the impact of improving your conversion rate and average order size. You …

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Beyond the First-time Buyer
Posted December 15, 2011 By patmcgraw in Lead Generation, Lead Management and Conversion, Retention and Loyalty With | No Comments

Attracting a new customer is tough and expensive. Most companies don’t turn a profit on a first-time buyer – profitability could take several more sales! Yet so many businesses are laser locked on lead generation and closing a sale when they should be focused on how to turn a first-time buyer into a repeat buyer …

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Mobile Marketing: Time to Consider it
Posted November 17, 2011 By patmcgraw in Lead Generation, Lead Management and Conversion, Retention and Loyalty, Strategy With | 5 Comments

Mobile marketing is here – are you ready? (Now, the last bullet point doesn’t carry a lot of weight for me – it’s possible that the increase in spending is nothing more than “…well, they’re doing it so I better do it too…” But I listed it because some people find that kind of factoid …

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