As more and more companies ask me about my social media skills – typically because they want to [a] create a presence and [b] get ‘lots of followers’ – I found this article of great interest. My favorite excerpt is: “If you hire a communications specialist or marketing consultant you will gain the same information …
Your marketing team is NOT in the business of generating ‘leads’. This is especially true if you haven’t developed a clear definition of what a ‘lead’ truly is. If marketing thinks a ‘lead’ is ‘anyone that responds to our promotional campaigns’, you’re wasting valuable sales and marketing resources. Why? Because anyone that responds is not …
