Category : Lead Management and Conversion

Conversion Rates, Response Rates and Channel Metrics
Posted May 4, 2009 By patmcgraw in Lead Management and Conversion, Strategy With | 2 Comments

When it comes to optimizing your marketing, you have to know where you are before you can set your sites on where you need to go. That’s why these two articles caught my attention this week- The Average Conversion Rate-Is It A Myth? and What Is Your Conversion Rate?. Both articles are very good – …

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LeadsCon 2009
Posted March 9, 2009 By patmcgraw in Lead Management and Conversion, Retention and Loyalty, Strategy With | 12 Comments

I wasn’t able to make it to this year’s LeadsCon 2009 in Las Vegas but fortunately alot of people did and they are sharing their experiences.? The man behind LeadsCon is Jay Weintraub, a guy I had the pleasure of meeting several years ago at a conference for higher education and someone I know I …

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Secrets to email Success
Posted March 7, 2009 By patmcgraw in Lead Management and Conversion, Strategy With | No Comments

I came across two very well written posts that remind us all about the challenges we face with our email efforts – and three simple steps for increasing our ability to improve performance.? Enjoy! Research undertaken by Zussi Research shows that 30.8% of individuals have two personal email addresses, and 11.8% have more than 5 …

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© Pat McGraw 2008-12

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