Interesting study from Duke University- not because it reports CMOs are increasing their spend on social media but because it also addresses how well social media is integrated into the business’ strategy as well as the marketing strategy. Marketers admitted they have a ways to go toward integrating social media in their strategy. On a …
Here are some very helpful articles and posts for small business owners and the folks responsible for sales and marketing. Facebook Ads Zip Code Ad Targeting: Thanks to Matt McGee for this straight-forward announcement that Facebook has added this valuable feature for local advertising. Email Marketing Measurement: Unexpected Email Marketing: The folks at Eloqua were …
