Customer referrals can have a significant impact on your business – and a quick, simple way to determine how likely your customers are to refer others is the Net Promoter Score (NPS). NPS is based on the fundamental assumption that every company’s customers can be divided into three categories: Promoters, Passives, and Detractors. Then, by …
You ever pay attention to the toothpaste aisle at your local grocery or drug store? You have toothpaste that whitens teeth. Toothpaste that is for sensitive teeth and gums. Toothpaste that’s organic and ‘green’. Toothpaste for kids. Toothpaste for…well, you get the point. Ever wonder why? Because it’s important to differentiate your product so that …
