I watched The Social Network the other night and. boys and girls, things don’t typically happen that way. Sure, it makes a great story but in reality, only a few businesses enjoy that type of success. For most, the process of developing a successful product strategy requires more than a single person’s vision and hard …
The following presentation was delivered to a group of senior marketing executives that were interested in how they could create a competitive intelligence process in their own organizations. Though missing my brilliant commentary, you should feel free to give me a call and I can walk you through the details and answer your questions to …
Knowledge is power and market research is key to the success (or failure) of your business. After all, how can you effectively plan if you don’t understand your audience or competition? How can you deliver unique value if you don’t know what your audience wants or values? Or what the competition is offering? So, here …
