Your audience evolves – and so do their needs, wants, expectations and perceptions. Your competition evolves – they offer new, improved products and services at new prices through a wider array of distribution channels. And they change their promotional efforts (maybe a little too frequently…) The economy has its ups and downs. The government changes …
One of the most important factors in improving marketing and sales performance is understanding the needs, wants, perception and motivations of your target audience. And in order to improve, you need to ask, gather, analyze, modify and test – so here’s a few hints that will help you ask the right questions… 1. Clearly define …
A great post by Brant Cooper, though I would suggest that it’s not a brand new way of looking at the funnel… it is an important and often overlooked approach. Brant lists the following questions to answer starting with the customer working backwards to the suspect – and it’s what I have been helping clients …
