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I’m a huge proponent of customer retention and life time value – which is why I was so happy to read “The Next Generation of Customer Lifecycle Marketing” written by the folks at DemandGen Report and sponsored by Eloquoa. Here are a couple of excerpts that really jumped out at me. “When asked about their…
0 Searching for simple ways to increase sales and even decrease expenses? Consider this… Targeting. Research has shown that about 20% of inquiries are people that don’t have the budget, the authority or the need to buy the products and services offered by a company in their lead generation campaigns. What can you do to reduce…
0 Searching for inexpensive ways to attract and retain profitable customers? How about creating a culture that consistently delivers a unique, valuable customer experience!? Check out this video series from Bain & Company.
0 When was the last time you called the toll free number in your ad and navigated the phone system? Or listened to the on-hold messages? Or spoken with you operators/in-side sales reps as if you were a customer? How was the experience? Did you check later that day to see if you made it into…
0 [pullquote cite="Anonymous Business Owner"]Sales people have change. Instead of a call or a personal visit, they send me an email with a link to a landing page that has a form I need to fill out and submit so they can send me another email with a link to download a white paper. Then, a…
