Social media – the first law is “LISTEN”. Based on research from CMO Council, it sure seems that most marketers are either unwilling or incapable of practicing what they preach. (SHOCK! I know.) The customer wants EXCLUSIVE OFFERS. That could be exclusive access to a unique product/service OR LOWER PRICES. And where are most marketers? …
So here is the official apology-what’s your reaction? (Check out the comments posted on YouTube with the video…and if you happened to somehow miss the original story, check out my earlier post that includes the video.) Was YouTube the right channel? Should it be the only channel to deliver the message? (Check out Fedex.com …
