What if you could save 30 percent to 40 percent of your total marketing spend and still maintain, or even improve, your current results? It is possible, if you’re willing to put some time and thought into optimizing your marketing communications. Note from Pat: Stay focused on the audience – don’t get so caught up …
If your company is like most companies, you are chasing higher sales goals with a budget that is increasing at a much slower rate. That means your sales and marketing performance must improve. And that means that one or more of the following things must happen… So how are you going to make these things …
