Comments for [mcgraw | marketing] http://www.mcgrawmarketing.com Improving sales and marketing performance for small businesses Wed, 01 Feb 2012 08:30:52 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on How to Improve Customer Retention and Spending by patmcgraw http://www.mcgrawmarketing.com/improve-customer-retention-spending/#comment-1890 patmcgraw Wed, 01 Feb 2012 08:30:52 +0000 http://www.mcgrawmarketing.com/?p=9694#comment-1890 @Sonya76 Thanks for taking the time to comment. Sometimes a new perspective can help revitalize sales and marketing efforts - and that's what this approach has done for several of my clients and employers over the years. I am also a huge fan of 'Recency-Frequency-Monetary' (RFM) analysis and (if possible) incorporating profit in the equation. But I have always been a huge fan of profitable revenue... ;) Best, Pat @Sonya76

Thanks for taking the time to comment.

Sometimes a new perspective can help revitalize sales and marketing efforts – and that’s what this approach has done for several of my clients and employers over the years.

I am also a huge fan of ‘Recency-Frequency-Monetary’ (RFM) analysis and (if possible) incorporating profit in the equation. But I have always been a huge fan of profitable revenue… ;)

Best, Pat

]]> Comment on How to Improve Customer Retention and Spending by Sonya76 http://www.mcgrawmarketing.com/improve-customer-retention-spending/#comment-1889 Sonya76 Wed, 01 Feb 2012 08:09:32 +0000 http://www.mcgrawmarketing.com/?p=9694#comment-1889 Very interesting way of looking at it. We did something similar before and realised that we were spending too much time on some client accounts which weren't bringing us much profit and not enough time on the profitable ones. Very interesting way of looking at it. We did something similar before and realised that we were spending too much time on some client accounts which weren’t bringing us much profit and not enough time on the profitable ones.

]]> Comment on How to Improve Customer Retention and Spending by tedgrigg http://www.mcgrawmarketing.com/improve-customer-retention-spending/#comment-1888 tedgrigg Tue, 24 Jan 2012 23:33:11 +0000 http://www.mcgrawmarketing.com/?p=9694#comment-1888 @patmcgraw Would love to help them. But if they have not already done it, then the culture often does not allow the kind of infrastructure upheaval in operations that are required to redirect their marketing strategy. Or should I say, their lack of a meaningful strategy to move the needle. The lack of a marketing database betrays their priorities. They see their customers as consumers rather than customers. And a great 2012 to you as well! I think this will be another good year for all direct marketers. @patmcgraw

Would love to help them. But if they have not already done it, then the culture often does not allow the kind of infrastructure upheaval in operations that are required to redirect their marketing strategy. Or should I say, their lack of a meaningful strategy to move the needle.

The lack of a marketing database betrays their priorities. They see their customers as consumers rather than customers.

And a great 2012 to you as well! I think this will be another good year for all direct marketers.

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