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Customer-centric Design: Got Empathy at Open Forum

by patmcgraw on August 12, 2009

Commitment to consistently delivering a unique, valuable customer experience requires empathy – and author Matthew May hits the 3 key points in his post at Open Forum.

When was the last time you sat down and talked with your customers? Talked – not sold anything.  When was the last time you tried to buy something from your own business?  Or tried to return something?  And when was the last time you asked for their input on identifying opportunities for new products and services?

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