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Data vs. Insight

Yes, big data is all the rage and incredibly powerful. But when it comes to customers, data and insight are not the same things.

 Read the entire article.

mcgrawmarketing‘s insight:

Short and simple.  Clear and concise.  Data is important.  Actual insight is the key.  It’s great you know that your audience is 35 to 54 year old females…it’s critical to know that within your audience are two key segments – one that buys to decorate their homes and another that buys your products as gifts.  This impacts your product offering, packaging, pricing, promotion…

Are you going that extra level and getting this type of insight from your audience?  If not, what’s stopping you?

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