Recently sat through a social media presentation and got an earful on the success of the Old Spice campaign.
Since the campaign launched, Old Spice Bodywash sales are up 27%; in the last three months up 55%; and in the last month up 107% (Source: We Are Social at http://bit.ly/aK7kaD)
I have also sat through countless presentations from a variety of people in a broad array of industries and have heard all about huge percentage increases on sales.
Just remember that when sales go from 1 unit to 10, it’s a 900% increase (though some will report a 1,000% increase). And the next question to ask is “How much did you spend to generate those sales?” followed by “What was the gross profit on those sales?”
The reason? When you spend [ex] $1 million to generate $2 million in revenue, people get excited and forget that with 20% gross profit margins, you really spent $1 million to generate $200,000.
