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A while back, I wrote that an old friend and colleague, Richard Rosen, had just published a new book entitled Convergence Marketing.
I have been enjoying the read since I picked up the book right after I heard about it, and it’s been packed with insight.? So you can imagine my joy when I saw that others are now picking up the book and writing reviews.? Here’s part of one review from the folks at Sales Lead Management Association:
Using anecdotes and examples drawn from his more than 20 years serving such high-profile clients as Dell, Disney, TaylorMade Golf, Lucent, John Deere Corporation, and others, his highly readable 175-page primer and presentations are designed to provide both the common language and the tools required to get brand and directing marketing and advertising departments on the same page to achieve companies? sales goals.
The book has already earned high praise. J. Scott Turner, Business Transformation Executive at Ricoh Corporation, calls convergence marketing “the magic formula” and views Rosen as “one of the great direct marketing minds.” Patrick Riese, Marketing Director at General Motors Nordic, hails the book as “a must-read for all serious marketing professionals.” And Jerry I Reitman, former executive vice president of The Leo Burnett Company, describes the new book as a “clear, useful, and uncommonly intelligent view of how all forms of communication can work together.”
