When times get tough, I find myself filled with hope.? Hope that times will turn…and turn for the better.
The NY Times has an interesting article that got me thinking about my Dad, a product of the Great Depression, my own experiences as a product of the Great Recission of 1981-82, and my daughter and her generation as a product of today’s wonderful economy.
Tom Peter’s post, No Gender About It: Reaching the Values-Based Buyer, was something I needed to see because it gives me hopw that things might turn for the better.? Not because of the focus on marketing campaigns – but because of this:
The 2008 Good Purpose survey from public relations firm Edelman overwhelmingly shows that buyers plan to remain loyal to products that they perceive to have strong social value.
According to survey results, 68 percent of consumers say that even in a recession they would remain faithful to a brand if it supports a good cause; nearly seven in 10 would be prepared to pay more for eco-friendly products.
We, as marketers, need to realize that our value proposition should be more than just “What’s in it for me” and more along the lines of “What’s in it for me, my family, my neighbors, the community and society at-large”.
So, what’s important to these audiences?? How does your product or service address these key audiences?? And if you don’t have an answer – how are you going to improve your products and services so that they do clearly address these audiences?
That’s the future.? Where will you be in it?
