Brand

  • How do you talk to your customers, Part II

    Posted June 15, 2009 By in Brand, Customer Experience, Retention and Loyalty With | No Comments

    riley & frisbee 1I got to take our dog, Riley (pictured) to her first obedience class over the weekend.  Overall, she’s a very good dog but she likes to jump on everyone and she likes to chew on things like wooden chairs, her leash and  my body.

    We were supposed to start class at our local Petsmart a couple of weeks ago.  Unfortunately we found out that our scheduled class had been canceled and no one had called to let us know.

    So we asked to be placed in this class and the store manager and trainer were kind enough to fit us in.

    Now, we have been pet owners for years – from fish to our prior dog, Bella.  And over all that time, we have made the majority of our purchases at this Petsmart location.  We are even PetPerks cardholders -  pulling out the card for every purchase including grooming.  (And I hate having to carry another piece of plastic in my wallet!)

    But the only communication I can recall receiving from Petsmart has been the annual “Happy Birthday” card/free toy postcard.  And when we enrolled in the obedience course, there was nothing mentioned about any PetPerks Preferred Pricing. (Say that 3 times fast!  That couldn’t be the reason for not offering PPP, could it?)

    As for the class – the instructor was wonderful and I look forward to future classes but I do hope the shameless product plugs will diminish.  That is, unless they tell me that PetPerk cardholders get a special discount!

    Have any of you, dear readers, enjoyed a truly wonderful customer experience recently?  Was it a single incident or was it over a longer period of time?

    By the way, Petsmart, if you’re listening – I would love some help setting up puppy play dates so Riley can get out and play.

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    patmcgraw
    Pat McGraw founded [mcgraw | marketing] in 1999 in order to provide growth-oriented small businesses with hands-on services that increase sales and marketing performance. In addition to offering coaching, consulting and interim executive solutions to businesses, Pat has taught business and marketing courses at several colleges and universities and is a frequent speaker at conferences around the country.

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