[pullquote cite="Kelton Reid"]One of the most repeated rules of compelling copy is to stress benefits, not features.[/pullquote]
Note from Pat: This is one of the most repeated rules for any messaging – offline, online, written, spoken – and one of the toughest to follow. It takes practice. Discipline. But it really pays off.
(Also, don’t write “We” or “Our Product”…instead write “You will enjoy…” and “You will find…”)