“Fifty-six percent of all respondents indicated that they lack a formal lead nurturing program to support and nurture long-term opportunities.”
“Sixteen percent (16%) of the total leads that are deemed sales opportunities actually close, and the difference between a successful company and a mediocre company lies in how the remaining eighty-four percent (84%) of already qualified opportunities are handled.”
That little tidbit comes from the folks over at Aberdeen Research – and this next one comes from Sirius Decisions.
“Sales typically disqualifies 70% of leads – and 80% of those leads go on to buy within 24 months.” (Sirius Decisions)
Imagine how much stronger your company’s sales and marketing performance would be if those qualified buyers with plans to purchase in the future were managed more effectively?!
[...] to subscribe to the RSS feed for updates on this topic.Powered by WP Greet BoxEarlier this week, I wrote about the opportunities for profitable sales that are ignored by almost 50% of businesses – today, here are some [...]