A tweet about this article caught my attention – the comment focused on how Pop Tarts World was part of a process to build an iconic brand.
So I read the article and then this lone comment…
I visited the store and it was a disappointment. I expected some different pop tarts, but the store was mainly merchandise – and you can’t even see the baked goods through a glass window.
Lesson #1: Don’t believe everything you read. Based on the article, Pop Tart World is bigger than Walley World – but the comment sure makes you wonder if the target audience is reacting a wee bit differently than the media. (The media that wants Pop Tarts ad spend…)
Lesson #2: Listen to your customers – make sure you understand their needs, wants, expectations and perceptions so you can give them a uniquely valuable solution.
Lesson #3: Never assume that you know what your customers need, want, expect or perceive. Get out there, press the flesh and listen to them.
