[pullquote cite="Andrea Johnson"]Lead scoring is a simple premise. However – like any great recipe – you need the right ingredients in the right amounts. How do you make sure you’re selecting the right attributes and activities to score? And, how do you ensure you’re ranking them correctly?[/pullquote]

Note from Pat: Lead scoring takes time to develop, test, analyze, modify and re-test.  That cycle never really ends…because life around us changes.  But it pays off in higher conversion rates, order sizes, retention…

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