3D Team Leadership Arrow Concept by lumaxart
The key to successful marketing optimization is the buy-in and vision of senior leadership.? Without it, your organization faces significant challenges in improving performance.
And that’s why I enjoyed reading Two CEOs, One Customer-Responsive Strategy at CRM News.? The story tells the tale of two CEOs – Doug Conant, 56, president and CEO of Campbell’s Soup, and Fred Hassan, 62, chairman and CEO of Schering-Plough.? According to Robert M. Donnelly, the author of this article, these two gentlemen engaged their management teams and helped change the culture of their firms by focusing concentration on customer-sensitive innovations.
What really caught my attention was the following:
Conant developed a 10-year plan called “The Campbell’s Journey” around his concept of focused, mission-driven innovation. Broken down into three phases beginning in 2001, the first was the Transformation Plan from 2001-2004, the second was the Quality Growth Plan, and the last, currently underway, is the Building for Extraordinary Growth Plan from 2008 to 2010.
A clearly articulated vision that helps the organization focus!? Awesome.
To hear presentations by both Doug Conant and Fred Hassan, visit http://view.fdu.edu/default.aspx?id=932
