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Mobile Marketing: Time to Consider it

Mobile marketing is here – are you ready?

    • 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley)
    • 70% of all mobile searches result in action within one hour (Mobile Marketer)
    • Mobile coupons get 10 times the redemption rate of traditional coupons (Borrell Associates)
    • Mobile ad spend worldwide is predicted to be $3.3 billion in 2011 and $20.6 billion in 2015 (mobiThinking)

(Now, the last bullet point doesn’t carry a lot of weight for me – it’s possible that the increase in spending is nothing more than “…well, they’re doing it so I better do it too…”  But I listed it because some people find that kind of factoid of value.)

But here’s something you need to remember – your website and your emails are being read on smartphones.  Are they designed to be read on smartphones?


  1. free fax May 17, 2012

    Everybody’s gearing up for the mobile marketing especially now that everybody is relying on their mobile phones on such services from various companies and businesses. 

  2. Author
    patmcgraw May 17, 2012

     @ free fax Thanks for taking the time to respond – mobile marketing is definitely for a select group of people but based on the research I have seen, there are still a lot of people that don’t want the intrusion (so the program better be opt-in) and then the message better be extremely relevant and timely.  Otherwise, they will opt=out immediately.

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