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Mobile Marketing: Time to Consider it

Mobile marketing is here – are you ready?

    • 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley)
    • 70% of all mobile searches result in action within one hour (Mobile Marketer)
    • Mobile coupons get 10 times the redemption rate of traditional coupons (Borrell Associates)
    • Mobile ad spend worldwide is predicted to be $3.3 billion in 2011 and $20.6 billion in 2015 (mobiThinking)

(Now, the last bullet point doesn’t carry a lot of weight for me – it’s possible that the increase in spending is nothing more than “…well, they’re doing it so I better do it too…”  But I listed it because some people find that kind of factoid of value.)

But here’s something you need to remember – your website and your emails are being read on smartphones.  Are they designed to be read on smartphones?

2 comments
 free fax
free fax like.author.displayName 1 Like

Everybody's gearing up for the mobile marketing especially now that everybody is relying on their mobile phones on such services from various companies and businesses. 

patmcgraw
patmcgraw moderator

 @ free fax Thanks for taking the time to respond - mobile marketing is definitely for a select group of people but based on the research I have seen, there are still a lot of people that don't want the intrusion (so the program better be opt-in) and then the message better be extremely relevant and timely.  Otherwise, they will opt=out immediately.

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