Brand

  • Nothing Matters but the Customer Experience

    Posted August 11, 2009 By in Brand, Customer Experience, Retention and Loyalty With | No Comments

    B.L. Ochman had an experience with UPS – and she has shared it via Twitter and her blog.

    When you come right down to it, it’s almost always the hourly employees who have actual contact with actual customers who create your bottom line results. It makes great economic sense to empower them to solve a problem with one phone call.

    Yet day after day, poorly paid employees, who are not empowered to make even their own simple decisions, handle the most important thing any company has – customers. It’s really time for that policy to change.

    In case some companies haven’t noticed, we are in the midst of the worst economic downturn since the Great Depression. Customers count. Treat us like you know that. We’ll all be a lot happier. And more prosperous.

    I had a similar experience at my doctor’s office which is located on the campus of a local medical complex.  Seems they pay for parking but don’t accept plastic so when I came up with my typical $2 cash in my pocket (I never carry cash), I was told that I had to pay my $3 parking tab with cash.

    Over the next 10 minutes I looked under my seat for coins while traffic lined up behind me.  All the while, the parking lot attendant read a book and waited for me to come up with the coin.  I eventually found the change and when I got home I called my doctor, explained the situation to him.  I got nothing in response except a good reason to change doctors.

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    patmcgraw
    Pat McGraw founded [mcgraw | marketing] in 1999 in order to provide growth-oriented small businesses with hands-on services that increase sales and marketing performance. In addition to offering coaching, consulting and interim executive solutions to businesses, Pat has taught business and marketing courses at several colleges and universities and is a frequent speaker at conferences around the country.

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