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Brand Damage: Get your Preak on

April 24, 2010

Ad campaigns don’t kill brands – they only bring to life a ‘strategic vision’ that is often times neither strategic nor visionary. Case in point – “Get your Preak On“ - this year’s campaign for the Preakness. Get your Preak On. Today’s Baltimore Sun has a front-page article on  “Get your Preak On” but the focus [...]

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Marketing and Sales Alignment is Step One

April 19, 2010

There has been a lot of great conversations in just the past week about the importance of aligning marketing and sales – but the majority of those conversations have focused on attracting, engaging and converting new customers. What about the importance of the customer experience after the purchase so that the experience drives repeat purchases, [...]

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5 Key Factors of Successful B2B Lead Generation

April 9, 2010

I am just putting the finishing touches on my next eBook on Lead Generation – so I wanted to share these five key factors of successful B2B lead generation campaigns. But before I  jump into the 5 key elements, I want to share this one important concept with you. You are not in the lead [...]

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B2B Marketing Tips for Social Media

March 29, 2010

The following comes from Mitch Joel at Twist Image via a great article with 12 more valuable insights that was written by Tamar Weinberg – check it out at Mashable. Why do I share it with you?  Because it’s dead on accurate – and I have had several similar conversations with C-level executives over the [...]

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You Don’t Need More Leads

March 25, 2010

Carlos Hidalgo, president of The Annuitas Group, noted: “I remember one client who told us that the 300-plus leads we had generated over a six-week period were no good. We implemented a ‘post campaign’ research project and identified that more than half of the leads never received any kind of follow-up. Of those, 90 percent [...]

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