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6 Irrefutable Truths for Successful Marketing

March 5, 2010

Would you like to know how some businesses are able to generate a larger quantity of highly qualified buyers through their lead generation activities?
Or how they are able to increase conversion rates by as much as 300% with a simple but highly effective process for managing leads?
What about proven processes for turning your best customers [...]

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4 Keys for Successful Direct Mail to the C-Suite

March 2, 2010

If you sell to other businesses, you have noticed that the buying process has gotten longer and more complex – so when you need to get the attention and support of the folks in the C-suite, here are four critical elements to consider:
Personalized from a Peer. When using direct mail to initiate formal contact with [...]

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6 Simple Steps for Increasing Referrals

February 26, 2010

What percentage of your new business comes from referrals?  Do you have a clearly communicated process for asking and responding to processes?
If not, here’s are a proven process that can help drive an immediate improvement…
Ask. Tell your best customers that you would welcome referrals – you might be amazed  at how many never thought of [...]

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SalesGen2020: Guaranteed to take your business to the next level

February 22, 2010

You might have noticed a few changes on my site – at least, I hope you have noticed a few changes!!
The most important change is under Services – and it’s the addition of the SalesGen2020 Marketing Program.
For more than 20 years, I have been primarily been working with small and medium-sized business – between $10 [...]

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Are B2B Companies ‘Socially Challenged’?

February 13, 2010

“I’m not seeing a connection between social media and lead generation today,” said Laura Ramos, VP-principal analyst at Forrester Research. “Social activity like Twitter, LinkedIn, YouTube and various social-syndication methods drive traffic and awareness, but there is much additional effort required to determine if that traffic translates to opportunity. I think the opportunity for social [...]

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