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6 Simple Steps for Increasing Referrals

February 26, 2010

What percentage of your new business comes from referrals?  Do you have a clearly communicated process for asking and responding to processes?
If not, here’s are a proven process that can help drive an immediate improvement…
Ask. Tell your best customers that you would welcome referrals – you might be amazed  at how many never thought of [...]

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SalesGen2020: Guaranteed to take your business to the next level

February 22, 2010

You might have noticed a few changes on my site – at least, I hope you have noticed a few changes!!
The most important change is under Services – and it’s the addition of the SalesGen2020 Marketing Program.
For more than 20 years, I have been primarily been working with small and medium-sized business – between $10 [...]

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Are B2B Companies ‘Socially Challenged’?

February 13, 2010

“I’m not seeing a connection between social media and lead generation today,” said Laura Ramos, VP-principal analyst at Forrester Research. “Social activity like Twitter, LinkedIn, YouTube and various social-syndication methods drive traffic and awareness, but there is much additional effort required to determine if that traffic translates to opportunity. I think the opportunity for social [...]

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The Key to Social Media Success

February 8, 2010

According to most reports – and most of my conversations with current and prospective clients – trying to figure out how to leverage social media is a priority for 2010.
So, if you’re struggling with how to leverage social media and achieve your goals and objectives – increase quality lead flow, conversion, retention…here’s my recommendation.
Forget about [...]

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Social Media is Failing Retailers, Part II

February 5, 2010

I got some great comments from a variety of people to my recent post, Social Media is Failing Retailers, and I wanted to share a couple.
It is not so much that social media is failing retailers, but that retailers are failing in social media. you can’t have instant pudding in social media, it takes time [...]

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