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The Art of Conversation

August 23, 2010

How effective are your sales team at the fine art of conversation?  Do they know what information they need to uncover in order to quickly, effectively qualify a prospect? And how do they work with key influencers?  Can they identify someone that is likely to refer others to your business? Do they have a process [...]

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How will your business adapt to change?

August 20, 2010

Your audience evolves – and so do their needs, wants, expectations and perceptions. Your competition evolves – they offer new, improved products and services at new prices through a wider array of distribution channels.  And they change their promotional efforts (maybe a little too frequently…) The economy has its ups and downs.  The government changes [...]

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Are You Engaged With Your Audience?

August 18, 2010

Read a great post over at the Radian6 blog, 5 Ways Engagement is more than Talking and it just bears sharing/repeating/remembering… Why? Because there is still way too much talking at people going on in the wonderful, wacky world of social media/content marketing. Marketing and sales people need to sit back, shut up and listen [...]

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Figures Lie, Liars Figure and Marketing ROI

August 16, 2010

Recently sat through  a social media presentation and  got an earful on the success of the Old Spice campaign. Since the campaign launched, Old Spice Bodywash sales are up 27%; in the last three months up 55%; and in the last month up 107%  (Source: We Are Social at http://bit.ly/aK7kaD) I have also sat through [...]

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The 5 Percent Solution

July 28, 2010

As we get closer to the end of summer, more and more companies are starting to put together their 2011 plans, including budgets. For all of you, I have one piece of advice – start off by figuring out how you will increase customer retention by 5%. Why? The fact is that a 5% improvement [...]

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