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Quality over Quantity

July 26, 2010

Do you need to slow down, evaluate the impact of your work and (perhaps) identify better solutions? I did.  That’s why I haven’t posted anything new in some time.  I was doing the same thing over and over,  repeating myself and I wasn’t convinced  that I was making things better. As a matter of fact, [...]

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Bluehost Helped Fix My Hacked Site

June 16, 2010

I got a call from a friend telling me that when she visited my site her computer downloaded malware.  Then another call, this time from the folks at MarketingProfs telling me that they had the same experience and were removing links to my site out of concern for their readers. (I like their pro-active response.) [...]

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Seven-Fingered Gloves

June 1, 2010

Imagine if you were the most efficient manufacturer of seven-fingered gloves. You offer the best selection, the best service, and the best prices for seven-fingered gloves–but if there isn’t a big enough market for what you sell, you won’t get very far. I love that quote. It comes from Tony Hsieh, CEO of Zappos and [...]

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Relevant Differentiation

May 28, 2010

One of the greatest challenges in promoting your business, products and/or services is cutting through the clutter and capturing the attention of your target audience. Unfortunately, some focus too heavily on being different in order to capture attention. The result? Lots of people looking at a promotional effort, scratching their heads and wondering “WTF?” Remember [...]

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Brand Damage: Get your Preak on

April 24, 2010

Ad campaigns don’t kill brands – they only bring to life a ‘strategic vision’ that is often times neither strategic nor visionary. Case in point – “Get your Preak On“ - this year’s campaign for the Preakness. Get your Preak On. Today’s Baltimore Sun has a front-page article on  “Get your Preak On” but the focus [...]

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