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Pricing Strategy: A Welcome Gift

Retargeting emails that include a discount trains customers to always expect one.

Read the entire article.

mcgrawmarketing‘s insight:

As you prepare for the end of year rush, trying to pull in all those sales sitting on the table….take 3 minutes and read paragraphs 2-4.

Now, how will your pricing strategy be impacted over the last 50-days of the year?  (Keep your pricing where it’s at…and use the time to remind the buyer about the benefits they are missing out on…and what that is costing them.)

What do you think?  Focus on the unique benefits they will enjoy?  Or drop your prices and train them to wait for a lower price?

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