A great read over at Daily Marketng Tip (again) – this one focuses on the lack of action. In a time when so many marketing and sales departments are lean and focused on getting the job done in order to hit the objectives, it’s important to remember that we need to step back and identify ways to improve performance.
You might be sensing a theme in my posts – performance improvement. Though always critical to success, in today’s economy better utilization of limited resources is paramount. A slight increase in response rates, conversion rates, average order size…these are going to help your organization achieve its objectives while those around you fail.
So how can you help identify these opportunities and then make sure that the resources are focused on the opportunity so that success can be realized? How can you make stronger offers? How can you focus on the appropriate benefits for the customer? How can you prioritize leads so your sales team can quickly respond to those most likely to buy today? And how can you improve your nurturing program so those that will be tomorrow will buy from you?
