One of the greatest challenges in promoting your business, products and/or services is cutting through the clutter and capturing the attention of your target audience.
Unfortunately, some focus too heavily on being different in order to capture attention. The result? Lots of people looking at a promotional effort, scratching their heads and wondering “WTF?”
Remember that people buy solutions – so when you need to be relevant and different. Make the person sitting across from you stop and think “These guys get it – and they offer me a solution to my problem.”
Getting their attention is good – getting them to buy your products and services is the goal. When putting together lead generation, lead nurturing, retention and loyalty efforts, focus on relevant differentiation so people understand how they benefit.
Recommended Reading:
We’re the same, we’re the same, we’re… by Seth Godin
[...] Relevant Differentiation Published: May 28, 2010 Source: patmcgraw One of the greatest challenges in promoting your business, products and/or services is cutting through the clutter and capturing the attention of your target audience. Unfortunately, some focus too heavily on b… [...]